Dive deeper. Live longer
75% of health concerns are detected too late. We change that.
Plunge goes beyond conventional testing to identify health issues years before symptoms appear. Our comprehensive approach gives you clarity and control over your health trajectory.
Advanced Preventative Screening
Our comprehensive screening protocols go far beyond standard medical testing, detecting subtle imbalances before they become clinical problems.
Cardiovascular Health
Why It Matters:
Heart disease remains the #1 killer globally. Our tests detect cardiovascular risks 5-10 years before standard methods.
What We Test:
Advanced lipid testing (LDL-P, HDL-P, ApoB, Lp(a)), hs-CRP, homocysteine, CIMT ultrasound, calcium score, arterial stiffness assessment
The Plunge Difference:
Standard tests only measure total cholesterol. We analyze particle counts and inflammatory markers that better predict risk.
The Plunge Difference
Our approach fundamentally reimagines preventative health, putting you in control with insights and support that traditional healthcare can't match.
How We Compare to Traditional Healthcare
| Traditional Healthcare | The Plunge Approach |
|---|---|
| Wait for symptoms to appear before testing | Proactive screening to detect issues before symptoms |
| 15-minute appointments focused on immediate concerns | In-depth consultations that explore your complete health picture |
| Fragmented care across multiple specialists | Coordinated approach with a team that shares information |
| Standard tests that only flag severe abnormalities | Advanced tests that identify subtle imbalances and trends |
Measurable Results:
Percentage a diabetes prevention program shows in reduction of a progression to type 2 diabetes compared to later treatment
Early prevention of Coronary artery disease (CAD) more effective than later
Fewer emergency room visits of patients who engage in preventive care
Your Test Results Are Just the Beginning
Your test results provide critical data points, but the real value comes from what happens next:
- Expert Analysis: Our medical team analyzes your results together, not in isolation
- Pattern Recognition: We identify subtle patterns other providers might miss
- Root Cause Focus: We look beyond symptoms to underlying causes
Personalized Action Plans
We translate complex data into practical steps that fit your life:
- Clear Prioritization: Focus on the highest-impact interventions for your unique profile
- Implementation Support: Practical guidance that fits into your busy schedule
- Progress Tracking: Regular follow-ups to measure improvement and adjust as needed
What Our early members say
Plunge discovered my pre-diabetic state and cortisol elevation. I've since reversed it completely.
The comprehensive heart screening identified my narrowing of arteries that was missed for years. The preventative plan has been life-changing. I begged my general practitioner to order the tests (carotid Doppler ultrasound), but he said it was too expensive and not needed. Plunge was the only option, and it paid off.
Your Health Journey With Us
A systematic approach that adapts to your needs
Initial Consultation
We get to know your health history, goals, and concerns in a comprehensive 60-minute session.
Comprehensive Testing
Complete your testing protocol (75+ markers) at our partner facilities with flexible scheduling options.
Results Review
In-depth 90-minute discussion of findings with your medical team, with clear explanations of all results.
Action Plan
Receive your personalized prevention and optimization plan with prioritized, actionable recommendations.
Implementation Support
Regular check-ins with your health coach to help you integrate changes and overcome obstacles.
Follow-up Testing
Track your progress with targeted reassessment based on your initial findings and health goals.
A Lasting Partnership for Your Health
Your journey with Plunge doesn't end after the initial assessment. We build a continuous relationship focused on your evolving health needs.
- Quarterly Reviews: Regular check-ins to track progress and adjust your plan
- Annual Comprehensive Assessment: Yearly deep dive to evaluate your progress
- Evolving Care Plans: Your health strategies that adapt as your needs change
Common Questions
We believe in transparency. Here are answers to the questions we hear most frequently.
Most conventional testing only looks for disease, not early warning signs. Our comprehensive panels detect subtle imbalances sometimes years before they develop into clinical conditions. For example, we measure advanced lipid markers, inflammatory markers, and combine this with imaging - this can identify cardiovascular risk 5-10 years before standard cholesterol tests show problems. Many people experience "silent" heart attacks without even knowing it - studies show up to 45% of heart attacks go undetected at the time they occur. Our advanced cardiac imaging and biomarker testing can identify evidence of these previous cardiac events that conventional testing might miss, allowing for proper treatment before more serious damage occurs.
While some components may be covered, our comprehensive approach goes beyond conventional insurance-covered testing. Many of our services will qualify for Health Spending Account (HSA) reimbursement, and we provide detailed receipts to facilitate those claims. We're transparent about costs and focus on delivering long-term value through early detection and prevention. Our clients often find that investing in prevention now saves substantial healthcare costs later.
For most clients, we recommend comprehensive assessment annually with targeted follow-up testing every 3-6 months based on your individual health status and goals. This frequency allows us to track meaningful changes while making the process manageable for you.
Our comprehensive approach integrates physical activity requirements, stress management techniques, and ongoing tracking of your biomarkers through our health dashboard. While individual results vary, clients who fully engage with our program often report noticeable improvements in their well-being.The regular exercise component helps improve cardiovascular fitness and strength, while our stress reduction techniques can support better mental clarity and sleep quality. Through our dashboard, you can monitor changes in your biomarkers over time, providing motivation and clear evidence of your progress. By combining these evidence-based practices with our testing and personalized recommendations, we create an environment where your health can thrive. Our goal is to help you build sustainable habits that support long-term health and potentially reduce future health risks.
Prevention is fundamentally more economical than treating established diseases. The financial impact of chronic conditions extends far beyond direct medical costs - there are medications, specialist visits, potential hospitalizations, and lost productivity at work and home. Take Type 2 diabetes, for example. When identified early in its pre-diabetic stage, lifestyle modifications can often prevent its progression, saving thousands in annual management costs. Similarly, detecting cardiovascular risk factors before they lead to a heart attack or stroke can prevent catastrophic medical bills and long rehabilitation periods. With provinces like Alberta now allocating approximately 40% of their budget to healthcare - an unsustainable trajectory - our public systems are increasingly focused on crisis management rather than prevention. By investing in preventative screening and personalized health optimization now, you're potentially avoiding significant financial burden later while maintaining your quality of life and productivity. The reality is simple: addressing health issues when they're small warning signs is invariably less expensive than managing them as full-blown conditions.
Plunge functions as your health optimization team while traditional healthcare excels at crisis management and disease treatment. We bridge these worlds through an integrative approach that combines evidence-based functional medicine with cutting-edge sports performance research.We'll provide comprehensive data and insights your regular doctors likely don't have time or resources to collect. With your permission, we share detailed test results and our analysis with your primary care provider, helping inform their treatment decisions. Our approach incorporates therapeutic lifestyle changes, nutritional interventions, and targeted supplementation alongside conventional medicine. For example, we might optimize your vitamin D and magnesium levels to support cardiovascular health alongside your prescribed statin, or recommend specific anti-inflammatory protocols to complement conventional arthritis treatment. Many clients find that their primary physicians appreciate the additional information and monitoring we provide, creating a more robust healthcare team focused on your optimal wellbeing rather than just disease management.
Still Have Questions?
We're happy to discuss how Plunge can address your specific health concerns and goals.
Schedule a ConsultationReady to Take the Plunge?
Don't wait for symptoms to become problems. Our proactive approach has a better chance at detecting issues in advance.
To ensure personalized care, we're limiting new member intake. Secure your spot today.
Schedule Consult
When you are called, you'll receive your welcome package and scheduling link.
Comprehensive Testing
Complete your personalized testing protocol at your convenience.
Begin Your Journey
Meet with our medical team to review results and receive your personalized health plan.