Dive deeper. Live longer.
75% of cancers are only caught at stage 3 or 4. We change that.
Plunge goes beyond conventional testing to find health issues years before symptoms appear. You get clarity and control over your health trajectory.
Advanced Preventative Screening
Our screening protocols go far beyond standard medical testing to catch subtle imbalances before they become clinical problems.
Cardiovascular Health
Why It Matters:
Heart disease remains the #1 killer globally. Our tests detect cardiovascular risks 5-10 years before standard methods.
What We Test:
Advanced lipid testing (LDL-P, HDL-P, ApoB, Lp(a)), hs-CRP, homocysteine, CIMT ultrasound, calcium score, arterial stiffness assessment
The Plunge Difference:
Standard tests only measure total cholesterol. We analyze particle counts and inflammatory markers that better predict risk.
The Plunge Difference
We put you in control, with insights and support that traditional healthcare can't match.
How We Compare to Traditional Healthcare
| Traditional Healthcare | The Plunge Approach |
|---|---|
| Wait for symptoms to appear before testing | Proactive screening to detect issues before symptoms |
| 10-minute appointments focused on immediate concerns | In-depth consultations that explore your complete health picture |
| Fragmented care across multiple specialists | Coordinated approach with a team that shares information |
| Standard tests that only flag severe abnormalities | Advanced tests that identify subtle imbalances and trends |
What prevention research shows:
Reduction in progression to type 2 diabetes in the Diabetes Prevention Program lifestyle arm (Knowler et al., NEJM 2002)
Share of premature heart disease and stroke considered preventable through lifestyle and risk-factor management (WHO)
First heart attacks occurring in people classified as low or intermediate risk by traditional calculators (multiple cohort studies)
Your Test Results Are Just the Beginning
Your test results provide critical data points, but the real value comes from what happens next:
- Expert Analysis: Our medical team analyzes your results together, not in isolation
- Pattern Recognition: We identify subtle patterns other providers might miss
- Root Cause Focus: We look beyond symptoms to underlying causes
Personalized Action Plans
We translate complex data into practical steps that fit your life:
- Clear Prioritization: Focus on the highest-impact interventions for your unique profile
- Implementation Support: Practical guidance that fits into your busy schedule
- Progress Tracking: Regular follow-ups to measure improvement and adjust as needed
What to Expect
From first consult to lifelong tracking
Initial Consultation
We get to know your health history, goals, and concerns in a 60-minute session.
Full Testing Protocol
Complete your testing protocol (75+ markers) at our partner facilities with flexible scheduling options.
Results Review
In-depth 60-minute discussion of findings with your physician, covering every result and what drives it.
Action Plan
Receive your personalized prevention and optimization plan with prioritized, actionable recommendations.
Implementation Support
Regular check-ins with your physician, plus the nutrition and exercise support included in your membership.
Follow-up Testing
Track your progress with targeted reassessment based on your initial findings and health goals.
A Lasting Partnership for Your Health
Plunge doesn't end after the initial assessment. We build a continuous relationship focused on your evolving health needs.
- Quarterly Reviews: Regular check-ins to track progress and adjust your plan
- Annual Full Assessment: Yearly deep dive to evaluate your progress
- Evolving Care Plans: Your health strategies that adapt as your needs change
Common Questions
We believe in transparency. Here are answers to the questions we hear most frequently.
Most conventional testing only looks for disease, not early warning signs. Our panels detect subtle imbalances, sometimes years before they develop into clinical conditions. We measure advanced lipid and inflammatory markers and combine them with imaging, which can identify cardiovascular risk 5-10 years before standard cholesterol tests show problems. Studies show up to 45% of heart attacks go undetected when they occur. Our cardiac imaging and biomarker testing can find evidence of these "silent" events that conventional testing misses, so they can be treated before more serious damage occurs.
Some components may be covered, but our testing goes beyond what insurance plans cover. Many of our services qualify for Health Spending Account (HSA) reimbursement, and we provide detailed receipts for those claims. We're transparent about costs.
For most members, we recommend a full assessment annually with targeted follow-up testing every 3-6 months based on your health status and goals. This frequency lets us track meaningful changes while keeping the process manageable for you.
Numbers you can see move. Your biomarkers are tracked on your health dashboard, so progress shows up as improving lipid, inflammatory, and metabolic markers, not vague feelings. Follow your plan, including the exercise and stress management components, and expect measurable movement within the first two quarters, along with better sleep, energy, and fitness. The goal is sustainable habits that lower your long-term risk, with the data to prove they are working.
That is the point of testing, and it is where the membership earns its cost. A finding triggers a plan, not a referral letter and a wait. Your physician sets a target, prescribes or refers where indicated, books the follow-up imaging or specialist consultation within days rather than months, and retests to confirm the number moved. If it did not move, the plan changes. Findings that need hospital care are handed to the public system with complete records, and we stay involved in coordinating it.
For most members our physicians become your family doctor, handling the full range of primary care. Your OHIP-insured visits are billed to OHIP exactly as they are now. The membership covers what OHIP does not insure: the extended consulting time, the broader diagnostic panels, the structured follow-up, and the private specialist consultations. If you already have specialists involved, we coordinate with them and share results with your consent so everyone works from the same picture.
Still Have Questions?
We're happy to discuss how Plunge can address your specific health concerns and goals.
Join the WaitlistReady to Take the Plunge?
Don't wait for symptoms to become problems. Our proactive approach may give a better chance at detecting issues in advance.
We open with 100 members, filled from the waitlist in order. Add your name now.
Schedule Consult
When you are called, you'll receive your welcome package and scheduling link.
Full Testing
Complete your personalized testing protocol at your convenience.
Get Your Plan
Meet with your physician to review results and receive your personalized health plan.