A family doctor who isn’t rushing you out the door.

Same-day appointments. 45-minute visits. Every concern in one sitting. Messages answered the same business day.

Book a free 15-min info call

No commitment. Just answers to your questions.

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Small patient roster
Full yearly physicals
Same-day messaging
THE PROBLEM

Healthcare Shouldn't Be This Hard

The current healthcare system is reactive, fragmented, and complex. We're changing that.

The Canadian healthcare system addresses problems only after they surface. That works for emergencies. It fails at catching serious conditions early.
75% of all cancers are only caught at stage 3 or 4.
Prevention shouldn't be a luxury.

Long wait times in healthcare
Wait Times
Canadians wait an average of 20+ weeks to see specialists, delaying critical preventative care and early intervention opportunities.
Reactive healthcare approach
Reactive Approach
Traditional healthcare focuses on treating illness rather than preventing it, missing opportunities to avoid health issues altogether.
Lack of personalized healthcare
Lack of Personalization
One-size-fits-all approaches miss your unique health needs and risk factors, leading to generic rather than personalized healthcare.
THE SOLUTION

Preventative Healthcare Designed Around You

A membership clinic that puts prevention ahead of the line and treats you as an individual.

Advanced Screening

75+ biomarkers and imaging that catch health concerns before they become serious.

Personalized Care Plans

Tailored health strategies based on your unique profile, goals, genetics, and lifestyle factors.

Direct Access

No waitlists for the care you need, when you need it. Your health shouldn't wait in line.

Continuous Monitoring

Regular check-ins and adjustments to your health plan to ensure you stay on track with your wellness goals.

HOW IT WORKS

How Plunge Works

We make preventative healthcare simple, effective, and personalized to your needs.

1

Start Here

Join the list to be a member of Plunge. We will contact you when we are ready to take more members.

2

Initial Assessment

Complete a full health analysis, lab work, and imaging to determine your health baseline.

3

Custom Care Plan

Based on results a tailored health strategy and prevention roadmap is developed based on your specific needs and goals. See your results in the health dashboard.

4

Ongoing Support

Regular check-ins and adjustments to optimize your health with continuous monitoring and support.

FAQ

Frequently Asked Questions

Find answers to common questions about our preventative healthcare services.

Complete primary care replacement + advanced diagnostics. 24/7 physician access (text, call, video). Same-day appointments, virtual or in-office. Annual executive physical with 75+ biomarkers, CAC scoring, and VO2max. Private specialist referrals within days. We pay for them. Prescriptions, sick visits, care coordination. One physician who knows your biology.

Yes. For business owners, this is usually 100% tax-efficient. If you have a Private Health Services Plan (PHSP) or Health Spending Account through your corporation or employer, the medical services portion is usually an eligible expense. We provide itemized medical receipts. Consult your accountant for specifics.

Application only. We cap enrollment to preserve access. We maintain a 500:1 patient-to-physician ratio. When panels are full, we close enrollment. Sign up to the waitlist and we will confirm availability in Toronto and schedule an introductory call.

Downtown Toronto. Your annual physical and in-person visits happen at our clinic. Ongoing care (messaging, prescriptions, follow-ups, sick visits) is handled in person or virtually, your choice. Blood collection is available through Dynacare and LifeLabs sites across the GTA.

Reserve Your Spot

Founding Member Applications Closing Soon | Limited Availability

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