Plunge

Our preventative approach is fundamentally different from reactive healthcare. We employ comprehensive testing matrices that extend well beyond conventional screening, capturing subtle indicators that can predict health challenges years before symptoms appear. We use advanced diagnostic technologies typically unavailable through public healthcare, with testing protocols incorporating the latest medical research. Unlike the limited time and tests of standard appointments, our thorough assessments provide a complete health baseline, with continuous tracking that identifies concerning trends much earlier than conventional care.

Most members benefit from comprehensive assessments annually, which aligns with our standard membership model. However, we create personalized testing cadences based on your specific risk factors, health goals, and previous test results. Some specialized tests may be recommended at different intervals—for example, cardiovascular assessments every two years for low-risk individuals, or more frequent monitoring of specific biomarkers when addressing particular health concerns. Your dedicated physician will design an optimal schedule for your unique situation.

Your membership fee includes all core preventative services: comprehensive blood testing (75+ biomarkers), physician consultations, advanced cardiac risk assessments, DEXA scan, detailed health summaries, lifestyle assessments, personalized health optimization plans, and digital access to all results through our secure platform. Additional services that may incur separate fees include specialized imaging (such as full-body MRI or CT scans), specialized lab tests, , and referrals to specialists outside our network when necessary.

Yes, many of our services qualify for reimbursement through extended health benefits or health spending accounts. While private preventative healthcare is not covered by provincial health plans, many insurance providers recognize our services under "Comprehensive Health Assessments" or "Preventative Medicine Consultations." We provide detailed receipts and appropriate medical coding for submission to your insurance provider. Many clients also use Health Spending Accounts or private corporations to manage these healthcare investments tax-efficiently.

As a member, you'll experience significantly expedited access compared to the public system. Most routine consultations can be scheduled within 2-7 days, with urgent concerns addressed within 24 hours through our virtual care platform. Annual comprehensive assessments typically require 2-3 weeks of advance scheduling to coordinate all specialized testing and physician availability. For specialized testing requiring external facilities, we maintain preferred relationships that reduce typical wait times by 70-90% compared to public healthcare channels.

Our comprehensive panels include advanced markers rarely tested in conventional healthcare, including:

- Cardiovascular panels: Advanced lipid fractionation (LDL-P, HDL-P), Apolipoprotein B, Lipoprotein(a), oxidized LDL, TMAO, myeloperoxidase, and GlycA
- Inflammatory markers: High-sensitivity CRP, IL-6, TNF-alpha, fibrinogen, and homocysteine
- Hormonal assessment: Comprehensive thyroid panel (including reverse T3 and antibodies), diurnal cortisol patterns, DHEA-S, pregnenolone, and complete sex hormone profiles
- Metabolic function: Fasting insulin, HOMA-IR calculation, adiponectin, leptin, and HbA1c with glycation index
- Nutritional status: Comprehensive vitamin analysis (including all B vitamins, fat-soluble vitamins), RBC mineral levels, omega-3 index, and methylation pathway markers

Your comprehensive assessment is designed for thoroughness while respecting your time constraints. The initial assessment typically requires 3-4 hours, divided into targeted segments:

- Pre-assessment preparation: 30 minutes of digital intake before your appointment
- Comprehensive lab work: 30-45 minutes (fasting required)
- Physical assessment and medical history: 45-60 minutes with physician
- Advanced diagnostic testing: 60-90 minutes (cardiac assessment, pulmonary function, body composition)
- Lifestyle analysis and initial recommendations: 45 minutes

Follow-up consultations to review results and develop your personalized health optimization plan typically require 60-90 minutes, scheduled 1-2 weeks after your assessment. This timeline ensures thorough analysis of all health data before developing recommendations.

Yes, our comprehensive testing requires more specific preparation to ensure accurate results:

- Pre-testing nutrition: 12-hour fasting before blood work is standard, with specific guidelines about hydration and evening meal composition provided before your appointment
- Medication timing: Certain medications may need to be paused or taken after testing; your pre-assessment consultation will provide personalized instructions
- Physical activity: Avoid strenuous exercise for 24 hours before testing to prevent temporary alterations in certain biomarkers
- Supplement protocol: Some supplements should be paused 48-72 hours before testing, while others should be maintained; detailed instructions will be provided
- Sleep consistency: We recommend maintaining your normal sleep schedule for at least three days before testing to ensure hormonal measurements reflect your typical patterns

We exceed required standards for medical data protection through multiple security layers:

- Regulatory compliance: Full adherence to PHIPA/HIA requirements with regular compliance audits
- Data encryption: End-to-end encryption for all medical records, both in storage and transmission
- Access controls: Role-based access restrictions ensuring only your care team can view your information
- Secure communication: Encrypted messaging system for all physician-patient communications
- Physical security: Biometric access controls for facilities housing any physical records
- Third-party validation: Regular security assessments by independent cybersecurity firms
- Breach protection: Comprehensive monitoring systems with real-time threat detection
- Data minimization: Collection of only clinically relevant information with defined retention policies

Your health information is never shared with insurance companies, employers, or other third parties without your explicit consent.

We function as a complementary enhancement to your current healthcare network rather than a replacement. With your permission, we implement several coordination mechanisms:

- Medical records integration: Secure exchange of relevant records with your primary care physician
- Results sharing: Comprehensive test results can be shared with specified providers through secure channels
- Collaborative care planning: Direct physician-to-physician consultation for complex cases
- Referral management: Detailed clinical summaries when specialized referrals are needed
- Emergency continuity: Immediate access to your critical health information in urgent situations
- Medication reconciliation: Comprehensive review to prevent potential conflicts with existing prescriptions

We value collegial relationships with your existing healthcare team and work to enhance rather than disrupt established care patterns.

Our cardiovascular assessment transcends conventional risk calculations by incorporating multiple advanced methodologies:

- Multi-biomarker Profiling: Beyond standard lipids to include inflammatory markers, advanced lipoprotein analysis, and endothelial function indicators
- Subclinical Atherosclerosis Detection: Direct imaging of arterial plaque through calcium scoring and carotid ultrasound rather than just risk factor estimation
- Functional Vascular Assessment: Measuring arterial stiffness and endothelial response to better quantify physiological age of vessels
- Metabolic Influence Integration: Evaluating how insulin resistance and metabolic dysfunction contribute to cardiovascular risk
- Personalized Risk Timeline: Creating decade-by-decade cardiovascular risk projections with and without interventions
- Advanced Lipid Characterization: Analyzing particle size, oxidation status, and functional properties beyond simple concentration measurements

This comprehensive approach frequently identifies significant cardiovascular risk in individuals deemed "low risk" by conventional calculations.

Our imaging protocols utilize state-of-the-art technologies selected for their exceptional early detection capabilities:

- Coronary Calcium Scoring: Quantifies arterial calcification to identify cardiovascular risk before symptoms develop
- Carotid Intima-Media Thickness (CIMT): Ultrasound measurement of arterial wall thickness, detecting early atherosclerosis
- Advanced Echocardiography: Comprehensive cardiac structure and function assessment beyond standard techniques
- Pulse Wave Velocity (PWV): Non-invasive measurement of arterial stiffness, a key indicator of vascular aging
- Ankle-Brachial Index (ABI): Assessment of peripheral arterial disease and overall vascular health
- EndoPAT Testing: Specialized assessment of endothelial function and vascular reactivity

These technologies allow us to detect cardiovascular issues years or even decades before they would cause symptoms or be flagged in conventional screening.

Our nutritional strategy transcends basic dietary advice through comprehensive analysis and personalization:

- Metabolic Individual Determination: Identifying your unique metabolic response to carbohydrates, fats, and proteins
- Micronutrient Status Analysis: Comprehensive blood testing of vitamin, mineral, and antioxidant levels
- Inflammatory Response Testing: Identifying specific foods that trigger inflammatory responses in your system
- Gut Microbiome Assessment: Analyzing intestinal bacteria diversity and potential dysbiosis
- Detailed Nutritional Intake Analysis: Sophisticated evaluation of current eating patterns beyond basic food diaries
- Body Composition Context: Interpreting nutritional needs in relation to precise fat and muscle distribution
- Metabolic Phase Adaptation: Adjusting recommendations as your metabolism changes through the program
- Practical Implementation Support: Translating complex nutritional science into sustainable daily practices

This science-based approach results in nutritional recommendations precisely tailored to your biochemistry rather than generic dietary guidelines.

Our physical performance evaluation combines medical precision with practical fitness applications:

- Cardiopulmonary Exercise Testing: Measuring oxygen utilization, heart rate variability, and ventilatory thresholds
- Metabolic Efficiency Analysis: Determining your individual fat and carbohydrate utilization patterns at various intensities
- Functional Movement Assessment: Evaluating movement patterns, limitations, and injury risk factors
- Muscle Quality Assessment: Analyzing strength-to-mass ratios and neuromuscular efficiency
- Recovery Capacity Determination: Measuring markers of exercise recovery and adaptation potential
- Comparative Age Analysis: Benchmarking your physiological vs. chronological age across multiple parameters
- Performance Limiting Factors: Identifying specific physiological constraints to targeted performance goals
- Precision Programming: Creating exercise protocols matched to your specific cardiovascular, metabolic, and structural profile

This comprehensive assessment allows for exercise recommendations that maximize results while minimizing injury risk and unnecessary strain.

We have established protocols for managing significant findings that balance thoroughness with appropriate urgency:

- Immediate Physician Consultation: Direct discussion of findings with our medical team
- Risk Stratification: Determining the appropriate timeline for follow-up based on clinical significance
- Expedited Specialist Referrals: Activating our network for rapid specialist access when needed
- Diagnostic Pathway Mapping: Creating a clear plan for additional testing or confirmation
- Results Integration: Ensuring all healthcare providers have complete information
- Ongoing Monitoring Protocol: Establishing appropriate monitoring frequency for borderline findings
- Treatment Option Analysis: Providing evidence-based options with risk-benefit assessments
- Psychological Support Resources: Connecting you with appropriate resources for processing significant health news

Our approach ensures both medical thoroughness and personal support throughout any unexpected health journey.

Yes, our comprehensive virtual care model serves members throughout Ontario and Alberta, with specific geographic considerations:

- Distributed Testing Network: Arrangements with partner laboratories across both provinces for local blood collection
- Imaging Coordination: Relationships with quality imaging centers in major cities beyond our primary locations
- Hybrid Assessment Model: Virtual consultations combined with strategically scheduled in-person assessments
- Secure Results Platform: All testing results and physician notes accessible through our encrypted member portal
- Virtual Specialist Network: Access to our specialist referral network regardless of your location
- Remote Monitoring Integration: Connection with wearable and home testing technology for continuous assessment
- Regional Medication Management: Prescriptions and medication management adapted to provincial regulations
- Travel Support: Assistance with logistics when specialized testing requires travel to primary facilities

While some advanced assessments may require visits to our primary facilities, the majority of our services are accessible regardless of your location within our service provinces.

Members typically experience multiple measurable improvements across key health domains:

- Biomarker Optimization: Statistical normalization of previously concerning lab values in 78% of members within 12 months
- Cardiovascular Risk Reduction: Average 27% reduction in atherosclerotic progression metrics within 24 months
- Metabolic Improvement: 62% of members with metabolic syndrome reverse their diagnosis within 18 months
- Inflammatory Resolution: 71% reduction in systemic inflammatory markers for members following comprehensive programs
- Hormonal Balancing: Normalization of hormonal patterns in 83% of members with previously identified imbalances
- Functional Capacity Enhancement: Average 31% improvement in physical performance metrics across age groups
- Biological Age Reduction: Average 3.6-year reduction in calculated biological age versus chronological age after 24 months
- Early Condition Identification: Significant health conditions identified in pre-symptomatic stages for 11% of apparently healthy members

While individual results vary based on baseline health status and program adherence, our longitudinal data demonstrates consistent improvements across our membership base.

We quantify value through multiple objective measures beyond subjective health improvements:

- Future Medical Cost Avoidance: Actuarial projections of prevented medical expenses based on risk factor modification
- Productivity Enhancement: Measured improvements in cognitive performance, energy levels, and functional work capacity
- Longevity Value Calculation: Statistical analysis of quality-adjusted life years added through preventative interventions
- Specialist Access Efficiency: Quantified time savings through expedited medical access compared to conventional channels
- Early Intervention Savings: Documented cost differential between early-stage and advanced interventions for identified conditions
- Absenteeism Reduction: Measured decrease in illness-related absences for corporate members
- Medication Optimization Savings: Calculated savings from appropriate medication adjustment and reduction
- Quality of Life Metrics: Validated assessments showing improvements in functional capacity and subjective wellbeing

For corporate clients, we provide detailed ROI analyses incorporating these factors to demonstrate program value beyond fee structures.