Plunge helps you reclaimyour health
Plunge combines deep testing with expert medical guidance to show what's happening inside your body, years before symptoms appear.
Reactive healthcare is failing Canadians.
We're building something different: prevention first, advanced diagnostics, and personalized plans that evolve with you.
We're stripping the complexity out of preventative care, placing powerful health technologies directly in your hands while keeping your privacy protected.
Plunge into healthcare that works for you.
Management
Erik Bos
CEO & Chairman
With a background in private equity, healthcare consulting, pharmaceuticals, and frontend development, I'm building Plunge to provide the type of healthcare I aspired to receive: non-dogmatic, preventative, and dedicated to integrating new research that improves quality of life.
Unfortunately, I was too late to build this. A few years ago, I lost both parents to cancer that was detected too late. My mother was diagnosed with stage 4 pancreatic cancer after visiting her doctor several times over the course of a year for what seemed like routine back pain. Later, my father died after what doctors dismissed as piriformis syndrome from cycling but was slow growing prostate cancer. It was diagnosed at stage 4. Before that, he'd suffered a heart attack without any previous indications of atherosclerosis. These experiences have reinforced the importance of preventative care and the need for individuals to take a proactive role in their health.
That's why Plunge exists. The medicine belongs to our physicians, who are building a clinical framework around prevention and early detection, for women and men alike, with women's health given the dedicated attention it rarely gets. My mother's cancer hid behind "routine back pain" for a year. That happens to women constantly, and it shaped how this clinic is being built. My role is everything around the medicine: the operations, the technology, and the member experience.
We're preparing to open in Toronto with deliberately small physician panels, 500 members per doctor, filled from the list in order. I hope Plunge helps you and your loved ones avoid what my family went through, and enjoy the long, healthy lives everyone deserves.
Our Core Values
These principles guide every decision we make and every interaction we have.
Precision Prevention
We believe healthcare should identify issues before they become problems. Our advanced testing protocols seek to detect health concerns at their earliest, most treatable stages,
when conventional medicine isn't even looking.
Patient-Centric
Your health data shouldn't be hard to understand, and it should be accessible. Your health dashboard makes it easy to track progress and see how you measure up against other Plunge members and Canadians at large. Be proud you are taking control of your health.
Innovation with no Conflicts
Plunge, at its heart, is science based. We are always looking at the latest research to implement the most effective preventative healthcare strategies. We are not swayed by conventional dogma, unproven gene therapies, kickbacks, insurance companies or government incentives. We are paid by you, to look after your health.
Relentless Excellence
We hold ourselves to standards that exceed conventional healthcare. From our test selection to our clinical protocols to our doctor-patient communications, we refuse to accept the status quo as good enough.
Careers at Plunge
We're building a team that cares about technology and healthcare. Everyone involved, employees, our operations group, physicians, gets real investment in continuous learning and professional development.
Plunge launches a clinic-in-clinic within Button Health with a dedicated location to follow.
We're assembling the founding team now: professionals who want to be there before the doors open, not after.
If you want to help Canadians take control of their health before illness strikes, we'd love to hear from you.
Explore Careers
Don't just dip your toe
Plunge into total health awareness
Join the future limited patient intake today.